The Nike Air Max 90 holds a special place in the sneaker world. Since it first appearing as a runner, but quickly transitioning into a lifestyle icon, the shoe still hold the attention of consumers some 20 years later. Nike has recently teamed with Footloocker for a special ‘I Am The Rules’ campaign centered round the shoe and some of the world’s most unique football, sport, music and fashion icons. The restyled AM90 is currently only available at Footlocker locations in Europe.
