How else could a shoe brand announce a sponsorship then by creating a shoe collection. Keds has recently sponsored the Whitney Museum of American Art summer season, and collaborated on the KedWhitney.
The shoe is based on the Champion and was created with the help of onceptual artist Jenny Holzer. The is available in a high and low top sneaker with the quote “Protect Me From What I Want”. They will be available exclusively at select Bloomingdale’s stores, as well as on bloomingdales.com and keds.com starting in July 2010. All Keds’ profits from Jenny Holzer’s line will benefit the Whitney Museum of American Art.
