
Buying a $150 sneaker is hard to swallow. Now double that, and you get the new sneaker from Athletic Propulsion Labs, dubbed the Concept 1 Basketball shoe. Seen here in a black and a white colorway, APL is trying to not only change the game, but change your game also.
Weighing in at only 15 ounces, APL claims the $300 sneaker will improve your vertical leap and provide you with the most advanced basketball shoe every created. From the finest carbon fiber look synthetics, microfiber mesh and special anti-microbial linings, to high-density collar padding on the interior, the shoe is designed for the serious basketball player.
via APL website:
- Carbon fiber look synthetic upper materials are ultra-lightweight
- Load ‘N Launch™ forefoot device designed to increase vertical leap instantly
- High-Rebound, carbon fiber wash EVA midsole for superior cushioning and energy return
- Crystal rubber outsole for long-lasting performance and visual appeal
- High-grade Thermoplastic Urethane shank for heel-to-forefoot stability and shock absorption
- Load ‘N Launch™ sock liner featuring rebound EVA, APSPOX and Poron for maximum comfort, shock absorption and performance.
- High-impact EVA insole for maximum comfort and cushioning
- Clear window on outsole makes technology visible
The shoes are currently available for pre-order on the Athletic Propulsion Labs site, and should begin shipping no later than June 19. Has the shoe peaked your interest?




















