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Buying a $150 sneaker is hard to swallow. Now double that, and you get the new sneaker from Athletic Propulsion Labs, dubbed the Concept 1 Basketball shoe. Seen here in a black and a white colorway, APL is trying to not only change the game, but change your game also.

Weighing in at only 15 ounces, APL claims the $300 sneaker will improve your vertical leap and provide you with the most advanced basketball shoe every created. From the finest carbon fiber look synthetics, microfiber mesh and special anti-microbial linings, to high-density collar padding on the interior, the shoe is designed for the serious basketball player.

via APL website:

  • Carbon fiber look synthetic upper materials are ultra-lightweight
  • Load ‘N Launch™ forefoot device designed to increase vertical leap instantly
  • High-Rebound, carbon fiber wash EVA midsole for superior cushioning and energy return
  • Crystal rubber outsole for long-lasting performance and visual appeal
  • High-grade Thermoplastic Urethane shank for heel-to-forefoot stability and shock absorption
  • Load ‘N Launch™ sock liner featuring rebound EVA, APSPOX and Poron for maximum comfort, shock absorption and performance.
  • High-impact EVA insole for maximum comfort and cushioning
  • Clear window on outsole makes technology visible

The shoes are currently available for pre-order on the Athletic Propulsion Labs site, and should begin shipping no later than June 19. Has the shoe peaked your interest?

  • Paulie Boy

    Very interesting CONCEPT….but naaa. Sure, Ferarris and Lambo’s are top of the line cars but does that make them better than say a Ford?? Not really. Same goes for shoes. There are plenty of lightweight basketball shoes on the market that have loads of technology in them and they dont cost 300 bucks.

    • heheheha

      Dude, you just said a LAMBO isn’t a better car then a ford. you must be on crack

      • UNCLE JOEY

        LOL!

        • http://google size12whut?

          unless Paulie Boy was talkin about a GT40 leave the car talk to us experts. you sound like a fool. By the way the shoes look nice. probably a nice upcoming nike competitor.

          • http://google size12whut?

            take notes nike: no damn patent leather!

  • http://myspace.com/zackrrre Zack

    Isn’t something that helps you jump higher cheating? I mean if it works like they say it does it makes you jump higher just by wearing the shoe, which doesn’t seem very realistic or fair. And not only that but it’s kinda ugly. Looks like a cheap And1 w/ a bad color scheme.

  • what?!

    how much higher would a basketball player need to jump??

    god-day-E-um!

  • GRIND DENIM

    JUMP HIGHER FOR $300BUCKS??? JUST THINK ABOUT HOW PEOPLE ARE GONNA LOOK AT YOU IF YOU WEAR THIS SHOE…YOU’RE GONNA LOOK LIKE A CHEATER THAT IS SO DESPERATE!I WILL COP A JORDAN PACKAGE OR SOME FOAMPOSITES BEFORE I BUY THESE!!!

  • UNCLE JOEY

    These r hilarious!! GTF outta here!

  • T-King

    This is no different than Mars saying “Its gotta be the shoes!”

    Everybody wanted to believe Jordans make you more like Mike, but the truth is nothing ever will!

    Cheating? Steroids maybe, but propulsion shoes?

    If these do for my vertical, what “clap-skates” do for speedskaters, maybe, but I don’t think any shoe on the planet is going to add any more than 1 inch to my vertical, any more than its definitely cheating.

    But technology is always advancing, were human!

    How much you wonna bet you’ll jump higher in a pair of AJ2010′s over an OG 1985 pair of AJ1′s.

  • nycm2410

    id buy em if they wasnt 300.that 14%tax smh.