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Dwight Howard at Foot Locker All Star Weekend

February 10, 2010

One of the main reasons for heading to any all star event is to schmooze. We all know that aside from parties a lot of people are on the hunt for the perfect camera phone picture. Well if you want to meet a certified baller Dwight Howard will be on hand at the Foot Locker [...]

Gatorade G-Series

Gatorade x KicksOnFire – Vincent Jackson Interview (San Diego Chargers)

February 10, 2010

The introduction of the new G-Series marks a major step in the evolution of Gatorade from a sports drink to a sports performance innovator. Scientists collaborated with athletes such as Usain Bolt, Serena Williams, Peyton Manning, Misty May Treanor, Dwayne Wade, Derrick Jeter, Ellery Hollingsworth and Landon Donovan to create the new Gatorade G-Series. The [...]

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adidas Originals Smush

February 10, 2010

The adidas A.039 series looks like its set to drop a few very cool models on us. The shoes are all carefully constructed with a look that leans more towards high end than athletic. This oddly named number is the Smush and its hypertoned upper is done in a neon green canvas with leather accenting [...]

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Clae Parker White

February 10, 2010

Clae is helping fill that space between high fashion and athletics with their new collection. The shoes are definitely casual but maintain a slant towards runway ready. This time they have given their Parker an all white color way. The already clean shoe in combination with this spotless hue makes a great combination. Perforated leather [...]

Pro Keds Spring 2010

Pro Keds Spring 2010 Video Preview

February 10, 2010

Instead of the traditional lookbook for their Spring 2010 Collection, Pro Keds opted for a video preview. The video follows several people around East Village, Williamsburg, and Flushing Queens NY on the famed Worlds Fair grounds and showcases the Pro Keds line-up. Street culture luminaries 77 Klash, D-Stroy from the Arsonists, NYC Pro Skater JR [...]

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Nike Hyperize “Think Pink”

February 10, 2010

The Think Pink versions of our favorite shoes are finally trickling into retail and we are not only excited to see them but happy that the cause of Breast Cancer Awareness is being served up with a heaping helping of style. This pair is dipped in pink patent leather  with slight white accents for a [...]