Social Media is all the rage these days and every big corporate company is trying their hand at it; including sneaker companies. The latest foray into the world of Social Media is New Balance., with the 365 Project. Via their new site, NewBalance365.com, they are going to post a 20 second video featuring a different shoe for….wait for it….365 days. In addition, they have also made an iPhone app, available for free, to accompany the project.
Now here is where things get interesting. Once you have downloaded the app, you will be able to see the videos directly on your phone. Now that alone is pretty cool, but the app can also be integrated with your sleep schedule and you can use it as an alarm clock. New Balance hopes to get people around the world to use the app this way and allow for a mass worldwide sharing of information regarding sleep statistics. For more information, check out NewBalance365.com or click here to download the app.
