With the Air Jordan 2010 finally being in stores we think that the conversation should be swayed away from the design elements and back to the heart of the matter. While looks are definitely important in the grand scheme of things the shoe was designed for performance.
Tinker Hatfield recently spoke to Complex about the design of the new shoe to explain the ins and outs of the choices he made. While designers definitely have to consider style he was working under a whole other set of constraints in dealing with this sneaker. Every part of the shoe is deliberate and what better way to get the info than to let him explain it himself. Via Complex
