New Balance Opens Experience Store in Shanghai

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Following the opening of its first on Beijing’s Qianmen Avenue last year, New Balance announced the opening of its first Experience Store on Shanghai’s Huai Hai Road. Located on the first floor of the Novel Building in Shanghai, the store uses brick walls, wooden display windows, nostalgic old telephones and iron chandeliers to reflect the legacy and essence of New Balance. With a history that stretches back over 100 years, New Balance wanted to share some of that storied history with the people of Shanghai through the ceiling that displays the brand’s past, present and future.

Not satisfied with just Shanghai, New Balance plans to open 10 more Experience Stores in major cities across China. All of it being part of their plan to bring the running culture to China where they have had a presence since 2003, New Balance will also be holding a New Balance “6km Run” in six of China’s major cities. Stay tuned and we will keep you updated on the whens and wheres for the rest of the New Balance Experience Stores in China.