We gave you a teaser video on the Reebok’s new ZigTech yesterday, and now we have an official announcement. Dubbed “an energy drink for your feet”, ZigTech is the brand’s most technically advanced running and training shoe. Everything about Reebok’s ZigTech footwear is designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step.
“Shin splints are extremely common for pro athletes like me,” said NFL superstar Peyton Manning. “Wearing ZigTechs give players a bounce, an energy that lets us train longer with less strain on key leg muscles, like shins. This ultimately enables athletes to stay healthier during the season.”
Bill McInnis, Reebok’s Head of Advanced Innovation, had this to day “Traditional energy return is focused only on the vertical impact of the heel strike, in contrast, ZigTech is designed to transfer energy horizontally along the zigs so the athlete gets that energy back in the forefoot.”
Not being comfortable with only technological innovations, Reebok’s dramatic styling of the sole an array of bold, bright colors will definitely set it apart from all others. ZigTech is set to debut at major retailers including Dick’s Sporting Goods, Foot Locker, Finish Line and on Reebok.com on March 11, 2010 for a suggested price of $100 USD. So what do you guys think?
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