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The printed phrase I ‘Heart’ NY is one of those iconic sayings that has been adapted to show love to several other cities but still fully belongs to NYer’s. Well Converse has decided to co opt the phrase once again for their RED campaign but with a special twist.

The shoes come in either a black hi top or white low, both feature a canvas upper and the signature vulc sole. The outsole is done in red to let you know what the product is affiliated with. The phrasing comes in screen printed on the upper in big block letters with no city stated. Instead it has a blank line for the reader or wearer to fill in. If you are a Converse junkie you may wanna add these to your collection. Via bkrw.