Gatorade x MJ x St. Alfred | “Then. Now. Forever” | Behind The Scenes

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Gatorade x MJ x St. Alfred | "Then. Now. Forever" | Behind The Scenes

In commemoration of Michael Jordan’s induction into the NBA Hall of Fame (which is still isn’t too pleased about, because you know he still can play) Gatorade organized a special commercial which gave lucky fans the chance to participate. Taking place at a top secret Chicago location, the commercials grandiose  piece was a mosaic created out of a stunning 19,200 bottles of upside-down Gatorade made to replicate one of MJ’s most iconic images of all-time. Other notable elements to the event included Biz Markie on the tables, free food and hand-screened t-shirts courtesy of Mr. Tastees.

More pics are below