Nike has always been clever with their marketing campaigns, and very mysterious and elusive with their viral campaigns. This “Blue Lobster Danger” campaign is no different because all it has left us with is a sparked sense of curiosity, along with more questions. All we have to go on at the moment, is pictures of posters located all around Boston and a viral site that has been keeping track of all of this mystery. We’ll have more information as it develops of course, but until then, you can be just as lost and curious as we are.
More pics below
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- SB Blue Lobster Dunks?
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- SB Blue Lobster Dunks?
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- SB Blue Lobster Dunks?
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- SB Blue Lobster Dunks?
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- SB Blue Lobster Dunks?
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I hope so. I missed out on the red lobsters, and I’ve been waiting on an SB that’s worth the money.
i sincerely doubt Nike would come all the way to Boston to hang up posters. Although i do hope Concepts gets them.
OMG IF THEY HAVIN BLUE LOBSTERS IM GETTIN EM
this dude is an idiot!?…like really?…you f***king dumbass…they’re not saying nike is going over there putting up signs to promote thier up and coming shoe!?…i swear people these days…those signs are being put up cause of the new growing epidemic of blue lobsters attacks!…and NIKE might be paying tribute to the blue lobster since it’s now gettting a lot of attention…geez dude people are stupid…
These signs are causing so much heat in Boston!
sign hunting!
http://www.youtube.com/watch?v=RvN83Rk5LAk
E-LOVE where’d you grab that? I gots to have it!!!
Kenji3030 got himself another sign!!!
haha dangg tooo much hype!! ha im pretty sure there will be as much hype if they just aanoucced a sequell of the shoes but now this ha wow but it going to be a dope shoe!
That Dude Kenny REALLY….. I live in BOSTON and trust me Blue Lobsters are not attacking anyone The sighns are put up by Concepts its there new SB IDIOT!!!!! Just like the last SB its all hype. AND YES NIKE HAS PUT THE SIGHNS UP ITS CALLED GORILLA MARKETING STUPID,welcome to the year 2000………. Do some research before you speak on a sneaker website you HYPEBEAST…
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@that dude…kenny
you got shown up mate… you look like a right twat now!!!
Lobster attacks! hahaha….
Anyway i hope the blue lobsters are better than the red lobsters…. they got hyped so bad… i bought a pair rocked them once realised that I got pulled into thte hype so bad… stored in my folks garage, collecting dust! haha
ummm i dont qet it?
if its just a blue lobster siqn in the street ,how do they know it has anythinq to do with nike sb or a sequel to there last lobster dunks?
Before y’all doubt…I’d say click the link to the site, then click the twitter link of the viral site…
Look at the people that guy is following on twitter:
Huf
SneakerSociety
SneakerNerds
SneakerManiacs
SneakerPimps
NikeSB.org
Cool Guerrilla Marketing tactic by Nike
“DANGEROUS BLUE LOBSTER CAPTURED AND BEING HELD AT A LAB IN CAMBRIDGE”
-Walter P. Gillstrom of bluelobsterdanger.wordpress.com)
BlueLobsterDanger Update
“Once I had obtained this video, I realized that my world had collided with a force I can only describe as madness. Over the past week I have been contacted from people all over the country. It appeared they were concerned about the presence of Blue Lobsters (atroceruleous homarus). Only thing was their Blue Lobsters don’t have viscous claws and razor sharp tails! In fact, they don’t live in water at all!
I will continue my research on the dangerous Blue Lobster. Undaunted, my research will continue.
Unfortunately, the Mayor has released me of my duties as his Chief Advisor. I suspect his concerns will now turn to the fervor surrounding a much greater danger, a sneaker that has somehow blinded our attention from the creature I know lies beneath the surface of our waters.
I will be back… with evidence in hand, I will show you the true meaning of the word “dangerous”!
Sincerely,
Dr. Walter P. Gillstrom”
‘…a sneaker that has somehow blinded our attention from the creature I know lies beneath the surface of our waters.’
It’s most definitely a shoe.
[...] was quite a stir in the comments section of the original post about the marketing campaign for Nike’s Blue Lobster Dunk SBs. Many of you called it a hoax [...]
[...] was quite a stir in the comments section of the original post about the marketing campaign for Nike’s Blue Lobster Dunk SBs. Many of you called it a hoax [...]